Led strategic planning for client categories across major TV networks and cable properties, adopted for annual and upfront planning.

Introduced standardized marketing plans, customer portals, PR, and financial controls to a major consumer electronics company.

Created a long-term product rollout plan for seven Arabian Peninsula countries.

Developed corporate identity, brand architecture, and product positioning for a growing software company, enabling future growth and stronger marketing communications.

Created the highest-scoring concept in CPG division history and launched the first Hispanic-targeted product for a major CPG company, still a top seller 20 years later.

Standardized brand identity across the Latin American region for a major CPG company.

Reversed nine years of declining sales to achieve the highest profit in 13 years for a major CPG brand with 28 SKUs.

Revitalized a 230-year-old brand with a new subline, profitable in Year 1 and tripling profits by Year 2.

Launched two consumer electronics brands in the US, delivering the highest-scoring ads in division history, tripling brand awareness in one month, and capturing 60% market share.

Introduced a product that reached #1 in a competitive category within six months.